Specializing in E-Commerce and Web Development Solutions
Website Marketing and Promotion
Developing a website is only part of the equation resulting in a successful online business. More important than the site itself is letting people know it is there! Without effective exposure no one will know about your website.
They will not come just because you built it. In the brick-and-mortar world, two things can deliver customers: advertising and location. Online there is no such thing as "location." All online businesses rely on advertising to generate traffic.
Every website and company are different, so the marketing strategy for each is unique. There are many different methods of marketing and promoting your website including:
- Search Engines
- Pay-Per-Click Services
- Online Press Releases
- Offline Press Releases
- Print Advertising
- Radio or Television Advertising
- And many more
Your company will need to utilize a combination of different marketing methods to maximize your results. We will help you determine which will work for your product or service and help you impliment a consistent marketing strategy across medias.
Over 90% of many websites' traffic comes from search engines. Make sure your website is optimized for and submitted to search engines and online directories. See our Search Engine Optimization page for information about our SEO services.
Not promoting your website is the biggest mistake a business can make! Make sure your website address is on business cards, company letterhead, brochures, email signature and more. Include it in other advertising such as television, print and radio.